The Rise of Athleisure
There was a time when consumers had to choose between form and function; when the luxury of being both comfortable and stylish was not always an option. But the fashion industry is always evolving and with it, new trends emerge on the scene.
One of these new trends is fashionable athletic wear of Fabletics, commonly referred to as athleisure. Combining the comfort of gym clothes with the design and style of high-end fashion, this revolutionary concept has quickly become everybody’s go-to wardrobe staple and has made it the “hottest thing in the apparel industry”.
Leading the athleisure trend is Fabletics. Co-founded in 2013 by actress and fitness enthusiast Kate Hudson, this line of active wear is fun and versatile with a wide variety of colors, patterns, and styles.
Read more on Dressing down: The rise of athleisure
Fabletics is a subscription program. Each month you choose thousands of styles, including yoga, running, or gym outfits that are delivered right to your door. If you’re not sure where to start, take their short quiz and get matched with personalized selections based on your answers. When you become a VIP member with Fabletics not only do you receive $25 off your first order, you also enjoy the benefit of 50% off regular prices and earn loyalty points for future purchases.
Affordable, stylish, and above all – comfortable – the no fuss athleisure style is one that will stay around for a long, long time.