Fabletics: Bring Affordable Athleisure Wear To A Mall Near You
Athleisure retailer Fabletics, which sells their workout wear online through a subscription model, is branching out and opening stores in malls. Surprisingly, the stores are not hurting Fabletics online sales, which Fabletics’ President of Retail attributes to consumers visiting a store and being impressed with the quality of the clothing and then conveniently ordering online. Fabletics workout wear compares favorably to higher priced brands, however, consumers have to feel the fabric and try on the outfits to see how much better Fabletics looks and feels.
According to a Racked article, Fabletics plans on opening 75 to 100 stores, where shoppers will have the opportunity to become VIP members and save money on purchases. Data from existing online customers will help determine which malls will have a Fabletics store soon.
Fabletics, a division of JustFab Inc. was co-founded by Kate Hudson. The company has tapped into a hot trend; consumers want comfortable, not too sheer workout clothing that they can wear while shopping or running errands. Fabletics, unlike other athleisure retailers, sells high-end yoga pants for, according to The Krazy Coupon Lady, very low prices. For VIP members, each outfit is $49.95 with free shipping, a steal for high quality athletic apparel. With Kate Hudson taking a real interest in the company, the outfits Fabletics’ personal shopper chooses for VIP members each month are always incorporate the latest trend. The Krazy Coupon Lady says that Fabletics provides excellent value for any woman who would normally spend $50 or more each month on workout clothing.
Kate’s Picks on the Fabletics website are super trendy. Fabletics now sells super comfortable dress that flatter women who wear an extra small to an XXL. There’s also sports bras and sheer matching skirt with shorts. The outfit could go from the gym to a casual date quite easily. On Fabletics’ Instagram the clothes are now modeled by women of all sizes, showing just how gorgeous yoga pants look on ladies with curves.